Get Mooving... with milk this festive session at the Milk Festival 2008 planned for December 5-7, 2008. The event is culmination of over a month-long milk consumption campaign and various interesting event including school milk day.

The Eastern and Southern Africa Dairy Association (ESADA) in collaboration with Kenya Dairy Processors, Kenya Dairy Board, Land O'Lakes and the larger dairy task force are pleased to announce the milk consumption campaign and the Milk Festival 2008. The milk consumption campaign will be launched on November 4, 2008 and it will run for one month in media among other platforms. The following are events lined up for the campaign month.

1. CAMPAIGN BREAKFAST LAUNCH; Wednesday, November 12, 2008
   
   A breakfast launch of the campaign will take place at the Grand Regency Hotel. The Minister of Livestock Dr. Mohammed Kuti has been invited to officially launch the month-long milk consumption campaign. This is to sensitize the general public of the activities lined for the whole month.
   
   Kenya Dairy Board will also launch 50th anniversary celebrations. Media houses will be invited to cover the launch. The promotion programme will be unveiled which include radio and TV campaign, retail outlets promotion among other activities.
   
   
2. 50^th KDB celebrations and the SCHOOL MILK DAY; Saturday, November 15, 2008
   
   The event will take place at the Splash Water World. Various schools in Nairobi and its environs have been invited. The event will be preceded by a road show around Nairobi suburbs. The Vice-President has been invited as the guest of honor.
   
   
3. STAKEHOLDERS' COCKTAIL; December 4, 2008
   
   The cocktail aims at bringing together players as well as those who supported the month-long campaign. It will also be an opportunity to update the exhibitors and other stakeholders on the planned activities for the three days long milk festival. The ministry of livestock and the Kenya Dairy Board will be the host.
   
   
4. "Body by Milk" BASKETBALL featuring "white wit extravaganza" LEAVERS BASH -Friday, December 5th, 2008
   
   Traditionally basketball is played more by high school kids though the concentration is more within the A-B segment. A basketball tournament featuring high school and college going youth is planned for Friday, December 5, 2008 (semi-finals and finals on Saturday, December 6, 2008).
   
   The event will be intertwined with music and other entertainment besides milk endorsement by artists and other sporting personalities. The event will take place at the Nairobi Railways Sports Club.
   
   
5. "Body by Milk" FOOTBALL-Saturday, December 6, 2008
   
   Available trends indicate that social football is increasingly becoming the in-thing in Kenya today. A 7-a-side football tournament that will target ages 25-35 [C1-C2] will be organized. It will be a one-day event that will be held at the Nairobi Railways Club on Saturday, December 6, 2008. The basketball semi-finals and finals will also take place on this day.
   
   Other entertainments for the whole family are also lined for the day as the audience and the players are expected to come with their families. The event will take place at the Nairobi Railways Sports Club.
   
   
6. The Milk Family Fun Day Featuring CHEESE & WINE FESTIVAL-Sunday, December 7, 2008
   
   The event will be held on Sunday, December 7, 2008, the day after the football and basketball finals. The event will take place at the Nairobi Railways Club.
   
   This is a family fun day whereby various activities are lined up for all whole family. A major attraction will be the cheese and wine festival. The idea is to create "milk occasions" i.e. paring of milk and milk products with other foods. Attractions across the social and economic segments are lined up. A lot of sampling and sales will take place.
   
   Other promotions will be going on in the leading supermarkets in the country. It is our pleasure to invite all of you to a milk experience you will never forget.